27 Sep 2021

Company Steel is the next one with a new visual identity

We are continuing our journey to a unified visual identity. Company Steel, which is one of the two daughter companies offering heat and surface treatment services, has implemented its new visual identity today.

The old logo of Steel (below) and the new logo (above)


The road to a new visual identity

Our group's new visual identity implementation activities are well underway. After starting with HTS IC and iTherm at the beginning of the summer, and Ravne Steel Center in August, it is now Steel's turn.

This implementation project is a part of HTS Technology Group's journey to becoming visually unified. Once all of our daughter companies will go through this transition, it will be very intuitive for our customers, employees, and onlookers to recognize our brand on all the touchpoints.

Implementation roadmap

The implementation of a new visual identity is being carried out gradually because we want to make the transition seamless and give you enough time to get used to the new visual identity. 

Therefore we will have a two month transition period, starting in October 2021.

During the transition period, we will update our webpage, presentations, visit cards, trade event visualizations, signage, visit cards, official documents, etc.

As far as other daily business-related matters such as company name, VAT number and registry number are concerned, there will be no changes.

What changes?

There are two changes related to the new visual identity implementation:

  1. Steel gets a new web page. Click here to check it out

  2. Gradually the e-mail addresses will be migrated from steel.si domain to htsgroup.com, meaning that the new e-mail logic of your contacts at Steel is, name.surname@htsgroup.com

More information

Mario Ivankovič
Phone: +386 1 5000 1 38
Mobile: +386 30 602 909
Email: mario.ivankovic@htsgroup.com

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